Blog 5

              Traditional marketing and online marketing both have a lot in common, but at the same time, differ greatly. Each offer different advantageous and work stronger for different purposes. With that being said, online marketing and viral marketing are the preferred strategy in today's day and time.
               Traditional marketing can only reach so many, where online marketing has unlimited reach to the masses. Today's media can deliver their news through various channels that will disperse there message to the masses. With traditional marketing, such as fliers, newspaper ads, etc., you can only reach a certain population in localized proximity. That is a boundary that online marketing has broken. It is extremely beneficial for companies to take the online route, as they can really focus in and reach their target audiences. 

Odell Catches Fire in 2015-'16 Season

Odell Beckham Junior has set a new record in Fantasy Football, scoring 118 points this season, with nearly 800 yards. He has 7 Touch downs in the first 9 weeks of football.

Transformative and Fair Use

Girl Talk: Transformative Use and Fair Use

                      Because of the rapid development of music from Girl Talk and similar technological-artists, there is much controversy of the authenticity of their works and products. As said in the video, we as a species have been able to grow off of each other and share ideas that act as catalysts for rapid technological development and social enhancement. Without the collaboration of our peers, user generated content, that benefits society, would be dramatically limited. You can go back as early as who first strung and played a guitar? Did the earliest musicians and guitarists copyright his idea or style of music? -No, but they used it to build and generate new and unique music. That is what GirlTalk is doing with his works. He is using an instrument of his own (the computer), to combine music in a way that it would have never been laid out before. Even lyrics and meaning are completely revamped and switched around. I understand the frustration that comes from musicians who created their music via classical instruments, but they must not fight the change that comes with society. Music, especially, has been forever changing in style and genre. Some rock songs come from folks songs, and some people write covers in their own ways. All of these things are users creating their own unique content, just as Girl Talk does. "Fair use" should be used for people who have claims to the credit of developing someone else's content, but what Girl Talk is doing is generating new and personalized content. That is what you call "transformative use." This content is one of a kind. 

Interactive Websites

http://www.digitaldesign.us/howTo/interactivity.html


Above is a link to an article called, "Why Interactive Websites are Successful."

This article gives a detailed explanation for why, especially in today's time, it is critical that websites implement interactivity throughout their webpages. It is becoming one of the dos important qualities to run a successful website. This article goes through an explanation of one man's perspective as to why we need interactivity on web pages. Interactivity with the option to make meaningful choices was a revolutionary integration for website designs. With today's changing expectations, sees assume they will have the option to contribute to web pages that they visit. This is one of the strongest ways to recruit visitors to your page.
This article gives more than rational for using interactivity in the web, but also gives common examples of interactive features, utilized by website hosts and designers. Some of these simple integrations go a long way with expanding your reach and impact on others. As well as describing the ways websites interact, it also describes the type of interactivity that is most effective and how to tell when your page is in need of more interactivity. This is a great article for inside to web design, and I recommend everyone to take a peak!

1. With which one of the network laws do you most agree? Why?

Sarnoff's Law is one law I agree with the most because of it's description of a broadcast network's value and how it has a direct correlation with the number of viewers. This is highly applicable to today's integration of social applications as well. It was just announced on Forbes List, that the 25-year old co-founder of snap chat is the youngest billion-air alive, as well as the youngest on the actual list. A simple application was able to grow dramatically in value due to it's rapid growing number of users. The more powerful your audience, the more impact and reach your message will have. Sarnoff's law definitely describes this relationship of networks and users, more specifically, how power is generated from that relationship


 2. In five years from now, I see technology and delivery of information changing, however, I do not think the content or channels of communication and information will change very much in that time. I know we have enough technology that the general public can figure out almost anything they want. We can figure out our own heart rates, or what is going on over on the other side of the world. I think the difference will be efficiency of news delivery. We have many different sources to acquire information from, but the strength and efficiency of these outlets are forever being enhanced. I see more digital news being put out to the public, such as monitors that can update regularly throughout public venus.

1) Using examples from the documentary, explain these terms "engagement, interaction, reach, and target".

 -Engagement: Engagement is when someone is exposing themselves with certain information and doing something with it, like sharing it with others. An example is when the girl in the video shared a bunch of news relating to Twilight, via re-tweeting. -Interaction: Interaction occurs when a second party engages with the initial acting party. Examples of this are commenting, liking, or replying to certain posts online. -Reach: Reach is how many people will be exposed to your post. The more social ties and connected you are with the online community, the higher your reach will be. -Target: Your target is the audience that you are intending to affect. For example, when a Nike advertises their new skate shoe, they will likely cater their advertisements, as well as ad placements, to skateboarders and domains that skateboarders will likely come across.

 2) Explain what "Like"ing someone's post on Facebook means to you.
 -Liking someone's post on Facebook is just like giving your consent to the author for posting that, or saying you found enjoyment out of their post.

 3) Does knowing others "Like" what you "Like" influence you? Explain.
 -It honestly does. It gives me confidence in what I am liking or doing with my online presence.

 4) Explain the concept "influencer." a -
An "influencer" is anyone that has an effect on what you do with your online presence. An influencer for me is Ariel Helwani. I am an aspiring MMA journalist and he is a He is a big-time MMA journalist. Whenever he follows someone on Twitter, I know that it is likely a good source that I should follow as well.

 5) Explain how marketing Oreo along with a current issue helped the sale of Oreo.
 -Oreo noticed that a the majority of the country was in favor/happy about the passing of the marriage equality act, and so they capitalized by putting rainbow icing between their cookies. This appealed to the masses values and made them want to buy the Oreo.

 6) How do companies use social media to advertise?
 -With high volumes of usage, applications can squeeze in quick advertisements that will have a dramatic reach on the public. For example, Pandora has ads after every few songs. It is only momentarily that users are exposed to it, allowing them to enjoy their usage but also be reached by companies advertisements.

 7) How are marketers using social media to build 'brand"trust"?
 -Companies develop "brand-trust" by using 2-way communication with the public. Showing that they are not simple or robots, but people who care and are relatable to you, can really make people stand behind them.

 8) How do celebrities use social media?
 -Celebrities use social media by making themselves more transparent and relatable to the public. Seeing celebrities performing regular, everyday tasks, allows fans to get behind them more. They also use it to brand themselves, announcing tour dates, movie/album releases, etc.

 9) What is Corporate Sponsorship?
 -A company sponsors you just like they do for a social media application, like Spotify. They know you have a high reach and so they put their brand on you and support you with products, hoping you will appeal to a larger portion of their target audience.

10) Are marketers being transparent or invisible when using technology as described in the documentary? Marketers are good at hiding themselves. They seem transparent at times, however, it is all strategy. They are often invisible to the normal eye.

 11) How is the Hunger Games plot a lot like advertising using social media. -Just like the games, you must be familiar and up to date..or you will be left behind.

Introducing Myself

My name is Daniel Mylett, and I am a current senior at Appalachian State University.

Aside from the studies and working, I enjoy spending my time practicing and watching skateboarding, wrestling, snowboarding, basketball and football. I was born in NY, so I am a huge fan of all NY (tri-state) sports teams.