1) Using examples from the documentary, explain these terms "engagement, interaction, reach, and target".

 -Engagement: Engagement is when someone is exposing themselves with certain information and doing something with it, like sharing it with others. An example is when the girl in the video shared a bunch of news relating to Twilight, via re-tweeting. -Interaction: Interaction occurs when a second party engages with the initial acting party. Examples of this are commenting, liking, or replying to certain posts online. -Reach: Reach is how many people will be exposed to your post. The more social ties and connected you are with the online community, the higher your reach will be. -Target: Your target is the audience that you are intending to affect. For example, when a Nike advertises their new skate shoe, they will likely cater their advertisements, as well as ad placements, to skateboarders and domains that skateboarders will likely come across.

 2) Explain what "Like"ing someone's post on Facebook means to you.
 -Liking someone's post on Facebook is just like giving your consent to the author for posting that, or saying you found enjoyment out of their post.

 3) Does knowing others "Like" what you "Like" influence you? Explain.
 -It honestly does. It gives me confidence in what I am liking or doing with my online presence.

 4) Explain the concept "influencer." a -
An "influencer" is anyone that has an effect on what you do with your online presence. An influencer for me is Ariel Helwani. I am an aspiring MMA journalist and he is a He is a big-time MMA journalist. Whenever he follows someone on Twitter, I know that it is likely a good source that I should follow as well.

 5) Explain how marketing Oreo along with a current issue helped the sale of Oreo.
 -Oreo noticed that a the majority of the country was in favor/happy about the passing of the marriage equality act, and so they capitalized by putting rainbow icing between their cookies. This appealed to the masses values and made them want to buy the Oreo.

 6) How do companies use social media to advertise?
 -With high volumes of usage, applications can squeeze in quick advertisements that will have a dramatic reach on the public. For example, Pandora has ads after every few songs. It is only momentarily that users are exposed to it, allowing them to enjoy their usage but also be reached by companies advertisements.

 7) How are marketers using social media to build 'brand"trust"?
 -Companies develop "brand-trust" by using 2-way communication with the public. Showing that they are not simple or robots, but people who care and are relatable to you, can really make people stand behind them.

 8) How do celebrities use social media?
 -Celebrities use social media by making themselves more transparent and relatable to the public. Seeing celebrities performing regular, everyday tasks, allows fans to get behind them more. They also use it to brand themselves, announcing tour dates, movie/album releases, etc.

 9) What is Corporate Sponsorship?
 -A company sponsors you just like they do for a social media application, like Spotify. They know you have a high reach and so they put their brand on you and support you with products, hoping you will appeal to a larger portion of their target audience.

10) Are marketers being transparent or invisible when using technology as described in the documentary? Marketers are good at hiding themselves. They seem transparent at times, however, it is all strategy. They are often invisible to the normal eye.

 11) How is the Hunger Games plot a lot like advertising using social media. -Just like the games, you must be familiar and up to date..or you will be left behind.